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Instagram video driving brand engagement just two weeks after launch

After the success of Twitter’s Vine product, Facebook acquired Instagram launched it’s own video service a fortnight ago. It allows 15 seconds of video instead of Vine’s six seconds, and has seemingly...

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Should brands invest in an Instagram video strategy?

The new snack-sized video is a logical next step from Instagram, as it provides another channel through which they may be able to add advertising. It’s also a vital foray into video from Facebook as it...

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Viewability, automation and changing expectations – a year in video

“Sometimes you gotta go back to actually move forward.” It’s a tad ironic that even as Matthew McConaughey broke the mold and defied the traditional stereotype of A-list celebrities performing in video...

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